Adidas Mock Campaign, 2024
Role: Creative Director, Stylist
A creative editorial and video campaign exploring Adidas through the feeling of nostalgia. Old School Overdrive looks back at the brand’s iconic heritage through a contemporary lens, where sport, style, and retro attitude collide. Inspired by the feeling of getting your first pair of Adidas, the concept captures a sense of freedom, individuality, and self-expression; reimagining the energy of the past for a new generation.
Videographer: Paul Langi
Film Director & Editor: Nils Behrend Mourato
Photographer: Lily Meyers
Editorial Director: Lucy Miller
Makeup Artist: Pilar Mohan
Co-Stylist: Ashley Wang
Talent: Oisin Carolan, Mali Nicholson, Music Miranda, Diya Shrotiya