I’m an Ecuadorian creative raised in Florida with a background in Fashion Marketing and Management and Advertising and Branding from SCAD. My work sits at the intersection of brand strategy and creative direction, with a strong interest in fashion, art, and music.

I’m drawn to ideas with a clear point of view and to understanding what makes people connect with a brand. I enjoy turning those insights into visual concepts and experiences that feel intentional and relevant. My approach balances creative instinct with strategic thinking, allowing me to move between the bigger picture and the details that bring an idea to life.

I’m curious, collaborative, and always looking for new ways to approach a problem. Ultimately, I want to create work that feels culturally aware and distinctly human, giving people something they can genuinely connect with.

. Creative Brand Strategy, Art Direction, PR, Digital Marketing, Fashion Merchandising .